Providing Professional Marketing Services
LadyBug Marketing Group, Inc. is an independent strategic marketing agency specializing in licensing, branding, and marketing. Our team combines our industry expertise and keen marketing sense with tactical planning, creative thinking, and passion for every project.
What We Do
For more than 10 years, we have been providing reliable marketing services. Our projects vary depending on the scope of work each client requires and the length of commitment.
Our services include:
Project Highlights
Our team has prospected, solicited, pitched, and secured the multi-million dollar, global Playboy fragrance deal with an industry leader. This is one of the largest licensing deals in Playboy’s history.
We have led the event coordination for the opening weekend of the Playboy Club at the Palms Resort and Casino in Las Vegas, NV. Our team has also aligned multiple entities involved, including all PEI divisions, office of the CEO, the Palms, N9NE Group, and The Rose Group. Outlining the run of show, staffing, managing the guest list, and scheduling all key weekend events were among our responsibilities.
Our company developed the multi-faceted “Playboy Exposed” program to monetize and increase exposure for Playboy’s archives, open retail accounts, and generate positive press for the brand.
The multi-city global tour of this Playboy retail experience included an exhibit, merchandising, signage, invitations, entertainment, celebrity appearances, sweepstakes, and fulfillment. The retailers included Harvey Nichols and Galeries Lafayette.
In addition, we have conceived and successfully orchestrated the multi-territory, multimedia project, Playboy’s World Football Team, involving all of Playboy’s key business units.
Elements of the program included photo shoots with 13 models from around the world, presentations, entertainment, housing, transportation, fittings, stylists, photographers, videographers, and model interviews.
Our team organized a celebration of Playboy’s Anniversary through limited edition collections designed by the world’s leading visionaries at premier retailers across the globe, such as Henri Bendel, Selfridges, and Seibu. Some of the visionaries included are Diane von Furstenberg, Garrard, Wolford, MAC, Sean John, and Versace.
About Us
LadyBug Marketing Group, Inc. was founded by and is currently managed by Laurie Smith. She is a seasoned strategic licensing and marketing leader with rich global experience across multiple licensor sectors and product arenas.
Graduated cum laude from the College of the Holy Cross, Laurie is a well-organized, results-oriented, and straight shooter residing in Long Island. She tackles every project with passion and conviction. It is her hands-on experience that lays the foundation for her ability to develop winning strategies for our clients that deliver exceptional results.
About Us
LadyBug Marketing Group, Inc. was founded by and is currently managed by Laurie Smith. She is a seasoned strategic licensing and marketing leader with rich global experience across multiple licensor sectors and product arenas.
Her experiences include a steady stream of professional successes in kids, sports, and adult media. She also worked for entertainment industries, with iconic brands such as Nickelodeon, Major League Baseball, and Playboy.
Laurie was the pivotal player in the repositioning and rebuilding of the Playboy Global Licensing Program into an approximately $1B retail business. She also solicited, negotiated, and secured one of Playboy’s biggest and most successful licenses.
Graduated cum laude from the College of the Holy Cross, Laurie is a well-organized, results-oriented, and straight shooter residing in Long Island. She tackles every project with passion and conviction. It is her hands-on experience that lays the foundation for her ability to develop winning strategies for our clients that deliver exceptional results.
Her experiences include a steady stream of professional successes in kids, sports, and adult media. She also worked for entertainment industries, with iconic brands such as Nickelodeon, Major League Baseball, and Playboy.
Laurie was the pivotal player in the repositioning and rebuilding of the Playboy Global Licensing Program into an approximately $1B retail business. She also solicited, negotiated, and secured one of Playboy’s biggest and most successful licenses.
Contact Us
Talk to us and let our team help you market and license your brand. We are looking forward to meeting you.